Sell Anything — #1 Place for Founder-Led Sales

The Problem

Most startups don't have a sales problem. They have a commercialisation problem.

Early Stage

Gut feel doesn't scale. Referrals dry up. Customers churn. Hiring reps before building the system burns cash.

Later Stage

You've built the system but you're not hitting target. The team needs a commercial heartbeat — GTM rhythm, accountability, and someone to lead from Sales Manager to CRO as you step into the CEO seat.

We build the engine alongside you — then we scale it.

Jodie Imam

Co-Founder, Tractor Ventures

Fractional Leadership

"I would highly recommend Sell Anything to any fast growing company that wants to improve their efficiency, their sales success, their conversion rates in a really fun, thoughtful, and productive way. They understood my business, were quick to assess, and had funds deployed within 2 weeks."

Result Tractor Ventures hit 103% of their Q2 FY25 target, deploying the 2nd highest volume of funds in company history.

Liv Whitty

CEO, Oho

Advisory

"Working with Sell Anything we were able to come from behind in Q4 and we were forecasting to hit something like 30% or 40% of goal and we ended up smashing the quarter's goal, hitting 126%."

How We Work

From chaos to clarity.
In 90 days.

We run two tracks simultaneously — building the engine that makes revenue predictable long-term, while driving the pipeline and deals that fund it right now. You don't have to choose between strategy and survival.

Build the engine

Hit the number now

Diagnose

We audit your GTM motion — pipeline, process, team, tools, and data. No fluff. Just clarity on what's working and what's not.

Design

Custom GTM playbook — ICP, messaging, sales process, hiring plan, revenue targets — built for your stage and market.

Deploy

We embed with your team. CRM, outbound campaigns, live deal coaching, enablement — hands on, not just slides.

Scale

Optimise, hire, and layer in AI to compound growth without compounding cost. The engine runs itself.

Exit

Every engagement starts with the end in mind. We set the business up for what's next — founder-led, first hire, or VP-ready.

How We Engage

From founder-led to fully embedded —
you choose how deep we go.

Not every founder needs the same level of support. Whether you want to build it yourself with our guidance or have us run the whole commercial function — there's a way in that fits where you are right now.

Coaching

Self-directed

Regular 1:1 sessions to build your commercial skills, work through live deals, and hold you accountable to the number.

Sales Accelerator

Do it yourself, with us

Build your full commercialisation model in a structured program. You do the work — we design the path and coach you through it.

Strategic Advisory

Build it with you

Embedded advisor at exec level. GTM strategy, hiring plans, board-level commercial thinking — a senior voice in your corner.

Fractional Leadership

Done for you

We operate as your Head of Sales or CRO — leading the team, owning the number, and building the infrastructure as you scale.

AI-Powered GTM

Got a proven sales system but need it to go faster?

Work with our GTM engineering specialists to deploy AI agents, automation and intelligent lead systems that multiply your team's output — without multiplying headcount. Available across all engagement types.

Talk to us →

← Self-directedFully embedded →

The Team

Operators who've done it. Not consultants.

Every person on this team has built, scaled, or exited a business. We don't coach from the sidelines — we've been in the room, owned the number, and felt the pressure of a missed quarter.

Roy Head

Co-Founder

$12M ARR, 60 people, exited. 20+ years in Sales & GTM. Fractional scale-up specialist.

Full profile →

Sean Grealy

Co-Founder

Raised from Startmate, built Aged Care SaaS supporting 4k+ families. Co-Founder of Sell Anything.

Full profile →

Mitchell Harmer

GTM Leader

Bootstrapped company to $2.5M ARR, raised Series A and exited. Fractional CRO for scale-ups.

Full profile →

Zachary King

GTM Leader

Launched across AU, US, SEA, HK, India & Korea. AI-powered GTM specialist.

Full profile →

Kat McCaffrey

Design & Operations

First hire. Operations, marketing and workshop design. Makes every engagement deliver.

Full profile →

Remove the
guesswork.
Hit every
revenue
target.

Most startups don't have a sales problem. They have a commercialisation problem.

From chaos to clarity.
In 90 days.

From founder-led to fully embedded —
you choose how deep we go.

Operators who've done it. Not consultants.

Our founders attract the investors
building Australia's best companies.

Hear it from the
founders who've done the work.

Stop guessing.Start closing.

Remove theguesswork.Hit everyrevenuetarget.

Most startups don't have a sales problem. They have a commercialisation problem.

From chaos to clarity.In 90 days.

From founder-led to fully embedded —you choose how deep we go.

Operators who've done it. Not consultants.

Our founders attract the investorsbuilding Australia's best companies.

Hear it from thefounders who've done the work.

Stop guessing.Start closing.

Remove the
guesswork.
Hit every
revenue
target.

From chaos to clarity.
In 90 days.

From founder-led to fully embedded —
you choose how deep we go.

Our founders attract the investors
building Australia's best companies.

Hear it from the
founders who've done the work.